As
technology diminished barriers to communication, graphic design
are poised to engage, pursuade
and motivate a worldwide audience. It is a career where computing
and software components blend with traditional design skills
such as color, composition, line and shape. Whether it’s designing
a layout for a magazine, revamping a corporate identity for
a major corporation or possibly designing a user interface,
successful graphic design is a blend of word and image that
commands your attention and communications the intended message.
The Graphic Designer combined aesthetic judgment with management
skills to meet client’s needs.
At the same time, keeping up with technological advances that
effect the design industry is of the utmost importance. The
love of art and of creating ideas through design lures the graphic
designer in search of visual discoveries. (Courtesy
of Ringling School of Art and Design)
Graphic Designers should be educated and well informed in music
literature, cinema, current events form which they receive visual
and intellectual stimulus. Beyond all that graphic designer
is an artist.
Graphic artists use a variety of print, electronic, and film
media to create art that meets a client's
designers aren't "artists": they don't create most of the graphics
or illustrations they use, but rather create a layout with text
and other designer's graphics. Some designers don't work with
text at all, such as an illustrator or a digital artist. And
some designers do it all: print, Web, layout, and illustration.
What
kind of jobs can you get with a graphic design degree?
- Print
design
- Web
design
- Designer
in an advertising agency
- In-house
designer for a corporation
- Illustrator
- Book
design
- Multimedia
(movie titles, TV ads, etc.)
- Corporate
Identity (logos, stationery, etc.)
Here
are a few examples of what you might be expected to do as
a graphic designer:
-
You
are hired to develop a brochure. You discuss with the
customer their goals, target market, design preferences.
The customer supplies you with the text for the brochure,
but no graphics, with the exception of their logo. You
must decide how many and what colors will be used; what
fonts will be used; what graphics or photographs will
be used.
Once
you've decided the basics, you look over the text supplied.
You decide what are the most important elements of that
text: what should become headings, subheads, pull quotes.
You come up with type treatments for those headings, subheads,
body copy, etc. You decide where the logo and/or photographs
go, and at what size.
-
You
are hired to develop a Web site. Once again, you discuss
with the customer what they want to get out of their site,
who their target market is, design preferences. The customer
supplies you with text and photographs.
You
look over the text and decide how to break the text into
Web pages. You crop photos and make sure that they're
optimized for the Web. You may make a mockup of how you
want a basic page at the site to look — colors, fonts,
navigational graphics such as buttons.
Once
your customer approves your mockup, you begin to translate
that into Web pages. This may include slicing graphics
and developing HTML. You make sure that the pages you've
developed work well in multiple resolutions, multiple
borrowers and different platforms
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